The candidates for state treasurer are making a final push on the airwaves and the ground, buoyed by an influx of donations and their own money.

The candidates for state treasurer are making a final push on the airwaves and the ground, buoyed by an influx of donations and their own money.

Democrat Deb Goldberg and Republican Mike Heffernan both had a sizable amount of money in their campaign accounts as of the most recent reporting cycle that ended Oct. 15. Goldberg, a former Brookline selectwoman, reported nearly $314,000 in the bank, while Heffernan, a Wellesley businessman, had about $115,000, according to their campaign finance reports.

Both candidates have raked in donations of late, with Goldberg raising more than $50,000 in the Oct. 1-15 reporting period and Heffernan bringing in about $40,000 in that time.

The candidates have also dipped into their personal bank accounts, with Goldberg far outspending Heffernan in that respect. Goldberg made a $250,000 contribution to her campaign in the Oct. 1-15 reporting period and has contributed more than $1 million going back to August. Heffernan loaned himself $50,000 during the Sept. 16-30 reporting period, bringing his total up to more than $150,000 this year.

“We wanted to make sure everyone working on the campaign was paid,” Heffernan said.

Goldberg also cited being able to pay employees as well as advertising as reasons for needing to spend a lot of money on the race.

“It is as competitive an environment for airtime as you can possibly imagine,” Goldberg said, noting the legislative races and ballot questions as major ad drivers.

Unlike many of the ads on television, the treasurer candidates have kept their message positive.

Heffernan’s ad, which recently debuted on television, features his family as the “crew,” with his son holding the boom mic and his wife getting him ready while at the same time pointing out his work experience of 30 years in the private financial sector. Other relatives chime in with comments about his background and the race.

“It’s been a pretty dark cycle,” with not a lot of humor in the political ads, Heffernan said, so his team decided a way to break through would be for a lighter spot.

“The response from the public and the response from the media has been pretty strong,” Heffernan said.

Goldberg has returned to an ad that ran during the primary campaign, which focuses on her positive talking points such as wage equality, financial literacy and a college savings plan.

“I don’t believe in dirty [ads],” said Goldberg, a former Stop & Shop executive, preferring to present who she is and what she hopes to achieve.

Both candidates said they are focused on Election Day, Nov. 4, and not thinking about whether they’ll be able to recoup their money.

While campaigns have seemingly been running non-stop in the state for the past few years, Goldberg said a concern for donor fatigue has dissipated.

“We’ve had enormous support. People have been fantastic,” Goldberg said. “People feel the treasurer’s role is important.”

Donors gave Goldberg more than $160,000 between Aug. 1 and Oct. 15, while Heffernan pulled in about $75,000 in donations in the same time period, according to campaign finance reports.

Heffernan acknowledged he saved a lot of money by not having a primary opponent, though “everyone would always like to raise more.”

“It doesn’t feel like I’ve been massively outspent,” Heffernan said. “We’re out every day. People are contributing every day.”

As the campaign enters the homestretch, name recognition is key.

“We’re trying to meet as many voters as we can,” Heffernan said.

And Goldberg’s team is focused on getting out the vote, working with the Democrats’ coordinated campaign as well as on its own.

Green-Rainbow candidate Ian Jackson is also running for treasurer. Current Treasurer Steve Grossman gave up his seat to run for governor.

Paul Crocetti writes for MassPoliticalNews.com and is the editor of the Waltham News Tribune. Visit MPN online and follow on Twitter @MassPoliNews.